The difference between a poorly planned marketing campaign and an effective plan can be measured by one factor: the final selling price. Our studies show that the best results come from a comprehensive marketing campaign that leads to maximum exposure across a variety of media.
Factors YOU control:
> Presentation, motivation, price.
Factors NO ONE can control:
> Location, competing properties, market conditions.
Factors WE control:
> The marketing plan, communication, negotiation skills.
At Petrusma and Partners we will advise you on a total package that will be designed to arouse interest among buyers, and will suit your individual property.
We will take into account your unique needs, your property's location, as well as your desired sale price to determine which package will best suit you. We then employ effective, targeted campaigns that will attract competitive buyers.
Our marketing materials are of the highest quality, giving your property the image it deserves, while showcasing its respective features. Our contemporary, innovative designs create a high level of appeal, and will attract attention to your property.
Marketing is a crucial component of the selling process because it inevitably has a significant bearing on the end result.
The clean fresh layout of our signboards attracts potential buyers, and are the "silent salesperson" working for you around the clock. Personalised boards enable you to highlight the benefits of your property through photography, and easy to follow icons and dot points. The signboards can be complemented with the use of bright "For Sale" banners, creating an eye-catching effect.
Strategically located pointer boards help potential buyers locate your property, and prove to be an effective way to attract interest from people seeking to buy a property in a particular area.
Open For Inspection sandwich boards are used during open homes to direct potential buyers and attract attention of passers by.
The internet is the world's fastest growing communication medium. For the real estate market it means that potential buyers can access information about your property quickly and easily at their own convenience. It also means that potential buyers aren't limited to those in the local area, but opens up the possibilities of interstate or international buyers.
Petrusma & Partners will list your property on the following sites, ensuring maximum exposure: petrusma.com.au, realestate.com.au, and domain.com.au. Our own website has consistently won the REIT Tasmanian Website of the Year Award in 2003/2004 and 2005/2006, with its ease of navigation, and fresh looking design.
The weekly Real Estate Guide in the Mercury is one of the primary methods that potential home buyers use to find property. The best way to ensure that your property stands out is through eye catching un-cluttered design, and the size and frequency of your advertisements. Our ads ensure that the best features of your property are showcased, and we highlight key points of interest using easy to follow icons and dot points.
PROPERTY magazine by Petrusma & Partners showcases properties in full colour glossy pages, using vivid photography that highlights the lifestyle benefits of your property to full potential. Having your property in the magazine will create the extra "wow" factor that will put your property a cut above the rest. Displayed in cafés, waiting rooms, and kept on coffee tables, the magazine will attract attention from people who may not have previously considered buying, opening up a wider market of potential buyers.
All of our offices offer window display boards of properties for sale, which is an effective way of reaching passing pedestrian traffic and visitors to the agent's office.
Full colour A4 brochures provide potential buyers with a visual and written reference. They are an effective tool at open homes, and our brochures adopt the same fresh visual appeal as the pages of our glossy magazine.